Introducing Beautycounter
The fact of the matter is, I’ve been missing something. Sharing a product line I loved was a part of my life for four years. I loved being creative in the ways I shared it through photography, special events and connecting with others. Having that business wasn’t just about making money… that was honestly icing on the cake, it was about much more. I can’t tell you how many people came to me who needed help, they wanted to feel better about their skin using products that were good for them, and it was fulfilling to be a part of that journey. It was also rewarding to see people join our community and experience the same things I was enjoying so much.
I left my previous beauty company due to some non-product issues. Being away from a product line I loved for nearly a year made me realize that the skincare world became part of who I was. Friends are STILL reaching out to me weekly asking for skincare advice or product suggestions. I decided to do a little research and started feeling like I was being called back. My research led me to this company over and over and I must say I’m super proud to now be a part of it! Let me tell share some of my favorite things about the company…
The Mission
One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate, & educate—that’s our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple: beauty should be good for you.
Our Clean Promise
Since our first product launched in 2013, we’ve created our own high standards in pursuit of clean beauty. Over 1,500 questionable ingredients are never used in our formulations—we call this The Never List™ —and our Ingredient Selection Process is unparalleled.
Giving Back
We’re proud to be a Certified B Corporation, and part of a global movement of brands using business as a force for positive change. We support nonprofits we feel aligned with, and invest in new forms of giving by partnering with leading scientists to find safer ingredients that will create the better products of tomorrow.
Advocacy
Ever think your lipstick color could make you an agent of change? We advocate for stricter guidelines and regulations to shift the personal-care industry away from using harmful and questionable ingredients. Since we launched in 2013, we have collectively sent over 135,000 emails, made over 10,000 calls, and held over 1,250 meetings with lawmakers— all in the name of better beauty.
I’m excited to give you this brief introduction to the one and only BEAUTYCOUNTER. I feel genuine excitement about this decision and for what’s to come. I look forward to making an impact on the world as a better beauty advocate and I look forward to addressing beauty concerns for those of you who are interested! From my own experience so far, I absolutely love every product I’ve touched (full make up line, multiple skincare regimens, body products, sunscreen, kid/baby products, it’s endless)… I love the branding, packaging, beautiful subtle scents, the business support, well thought out training, earning potential, bonuses, it’s alllllll good people.